{"product_id":"brief-case-how-brands-create-desire-trust-and-culture-by-sanjay-arora","title":"Brief Case: How Brands Create Desire, Trust And Culture by Sanjay Arora","description":"\u003cdiv data-bv-specs=\"1\"\u003e\n\u003ch3\u003eBook Details\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;max-width:520px\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eISBN\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003e9789377300586\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eAuthor\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003eSanjay Arora\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003ePublisher\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003ePrh India Local Print\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eLanguage\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003eEnglish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eBinding\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBrief Case: How Brands Create Desire, Trust And Culture\u003c\/strong\u003e by \u003cstrong\u003eSanjay Arora\u003c\/strong\u003e offers an engaging look at how strong brands are built and remembered. With a focus on the ideas that shape customer behaviour, the book explores how desire, trust, and cultural relevance work together to influence buying decisions.\u003c\/p\u003e\u003cp\u003eReaders interested in branding, marketing, and business strategy will find practical insights into what makes a brand connect with people beyond products and promotions. \u003cem\u003eBrief Case\u003c\/em\u003e is a thoughtful read for entrepreneurs, professionals, and anyone curious about the stories and signals behind successful brands.\u003c\/p\u003e","brand":"P Books","offers":[{"title":"Default Title","offer_id":53083124531517,"sku":"brief-case:-how-brands-create-desire,-trust-and-culture-by-sanjay-arora","price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/ChatGPT_Image_May_25_2026_03_28_31_PM_e68cd663-c146-4c13-a341-d1c978fd86ce.png?v=1789538236","url":"https:\/\/99bookstores.com\/products\/brief-case-how-brands-create-desire-trust-and-culture-by-sanjay-arora","provider":"99Bookstore","version":"1.0","type":"link"}