{"product_id":"category-creation-formula-the","title":"CATEGORY CREATION FORMULA, THE","description":"\u003cp\u003e\u003cstrong\u003eThe Category Creation Formula\u003c\/strong\u003e by \u003cstrong\u003eKevin Maney\u003c\/strong\u003e is a sharp, business-focused guide to understanding how great companies stand out by creating entirely new market categories. It explores the ideas behind breakout brands and why the winners are often not just better products, but clearer categories that customers immediately understand.\u003c\/p\u003e\u003cp\u003eIdeal for entrepreneurs, founders, marketers, and business readers, this book offers practical insights into positioning, differentiation, and growth strategy. If you want to learn how memorable brands shape demand and build lasting advantage, \u003cem\u003eThe Category Creation Formula\u003c\/em\u003e delivers a smart and accessible read.\u003c\/p\u003e","brand":"Prakash Books","offers":[{"title":"Default Title","offer_id":51837127065917,"sku":"category-creation-formula,-the","price":495.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/ChatGPT_Image_May_25_2026_03_28_31_PM_4c77cfc7-0d14-449a-a4da-6e3e8323970a.png?v=1781515192","url":"https:\/\/99bookstores.com\/products\/category-creation-formula-the","provider":"99Bookstore","version":"1.0","type":"link"}