{"product_id":"contagious-how-to-build-word-of-mouth-in-the-digital-age","title":"Contagious: How to Build Word of Mouth in the Digital Age","description":"\u003cp\u003e\u003cstrong\u003eContagious: How to Build Word of Mouth in the Digital Age\u003c\/strong\u003e by \u003cem\u003eJonah Berger\u003c\/em\u003e explores why some ideas, products, and messages spread while others fade away. Drawing on research and real-world examples, the book shows how social influence, visibility, emotion, and practical value can help turn ordinary offerings into something people talk about.\u003c\/p\u003e\u003cp\u003eIdeal for marketers, entrepreneurs, and anyone building a brand, this engaging guide breaks down the psychology behind sharing. If you want to understand what makes content memorable and how to inspire conversations in a digital world, this book offers clear, actionable insights.\u003c\/p\u003e","brand":"PRAKASH BOOKS","offers":[{"title":"Default Title","offer_id":51806775607613,"sku":"contagious:-how-to-build-word-of-mouth-in-the-digital-age","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/21063341.jpg?v=1780822597","url":"https:\/\/99bookstores.com\/products\/contagious-how-to-build-word-of-mouth-in-the-digital-age","provider":"99Bookstore","version":"1.0","type":"link"}