{"product_id":"creative-selection","title":"Creative selection","description":"\u003cp\u003e\u003cstrong\u003eCreative Selection\u003c\/strong\u003e by \u003cstrong\u003eKen Kocienda\u003c\/strong\u003e offers a compelling inside look at the craft of building great products at Apple. Blending memoir with product-development insights, it traces the creative process behind breakthrough ideas, careful decision-making, and the teamwork that turns concepts into polished experiences.\u003c\/p\u003e\u003cp\u003eIdeal for readers who enjoy \u003cem\u003ebusiness, innovation, design, and technology\u003c\/em\u003e, this book reveals how creativity and discipline work together in real-world product development. It is an engaging, thoughtful read for anyone interested in leadership, craftsmanship, and the human side of making world-class products.\u003c\/p\u003e","brand":"PRAKASH BOOKS","offers":[{"title":"Default Title","offer_id":51810532196669,"sku":"creative-selection","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/49838378.jpg?v=1780948000","url":"https:\/\/99bookstores.com\/products\/creative-selection","provider":"99Bookstore","version":"1.0","type":"link"}