{"product_id":"crm-in-insurance-an-introduction","title":"CRM in Insurance ; An Introduction","description":"\u003cp\u003e\u003cstrong\u003eCRM in Insurance: An Introduction\u003c\/strong\u003e by \u003cstrong\u003eGopal V V\u003c\/strong\u003e is a practical guide to understanding customer relationship management in the insurance sector. Written for readers who want a clear starting point, this book explains how CRM supports better customer service, stronger retention, and more effective business processes in a competitive industry.\u003c\/p\u003e\u003cp\u003eWith a focused, easy-to-follow approach, it is well suited for professionals, students, and anyone exploring the intersection of insurance and business strategy. \u003cem\u003eCRM in Insurance\u003c\/em\u003e offers useful insight into how organizations can build long-term customer relationships and improve performance through thoughtful CRM practices.\u003c\/p\u003e","brand":"Prakash Books","offers":[{"title":"Default Title","offer_id":51833662374205,"sku":"crm-in-insurance-;-an-introduction","price":221.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/99010324._SX50.jpg?v=1781469293","url":"https:\/\/99bookstores.com\/products\/crm-in-insurance-an-introduction","provider":"99Bookstore","version":"1.0","type":"link"}