{"product_id":"designed-to-win-the-tata-elxsi-story","title":"Designed to Win: The Tata Elxsi Story","description":"\u003cp\u003e\u003cstrong\u003eDesigned to Win: The Tata Elxsi Story\u003c\/strong\u003e by \u003cstrong\u003eDevarajan\u003c\/strong\u003e offers an engaging look at the journey of one of India’s most respected technology and design-driven companies. This business narrative explores the vision, innovation, and strategic thinking that helped Tata Elxsi grow into a standout name in product engineering and design services.\u003c\/p\u003e\u003cp\u003eIdeal for readers interested in leadership, corporate transformation, and Indian business success stories, this book highlights the ideas and decisions behind sustainable growth. It’s a compelling read for entrepreneurs, professionals, and anyone who wants insight into how companies build lasting competitive advantage.\u003c\/p\u003e","brand":"P Books","offers":[{"title":"Default Title","offer_id":51829454569789,"sku":"designed-to-win:-the-tata-elxsi-story","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/ChatGPT_Image_May_25_2026_03_28_31_PM_26e3fd0c-783f-4c48-96bc-87c654e213fd.png?v=1781339950","url":"https:\/\/99bookstores.com\/products\/designed-to-win-the-tata-elxsi-story","provider":"99Bookstore","version":"1.0","type":"link"}