{"product_id":"ego-and-brands-how-start-up-founders-shape-and-shatter-the-brands-they-build-and-what-you-can-learn-by-chandan-jha","title":"Ego and Brands: How start-up founders shape and shatter the brands they build and what you can learn by Chandan Jha","description":"\u003cdiv data-bv-specs=\"1\"\u003e\n\u003ch3\u003eBook Details\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;max-width:520px\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eISBN\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003e9788169464673\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eAuthor\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003eChandan Jha\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003ePublisher\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003ejaico publishing house\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eLanguage\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003eEnglish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eBinding\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003eSoft cover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eRelease Date\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003e10 Oct 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eEgo and Brands\u003c\/strong\u003e by \u003cstrong\u003eChandan Jha\u003c\/strong\u003e explores the powerful role founders play in shaping, scaling, and sometimes damaging the brands they build. Drawing from the world of start-ups and entrepreneurship, this book looks at how ambition, identity, and decision-making influence brand success.\u003c\/p\u003e\u003cp\u003eReaders interested in \u003cem\u003ebusiness strategy\u003c\/em\u003e, \u003cem\u003efounder mindset\u003c\/em\u003e, and \u003cem\u003ebrand building\u003c\/em\u003e will find practical insights and thoughtful takeaways. It offers lessons on leadership, ego management, and the human side of creating a company that lasts.\u003c\/p\u003e","brand":"P Books","offers":[{"title":"Default Title","offer_id":67701033402685,"sku":"ego-and-brands:-how-start-up-founders-shape-and-shatter-the-brands-they-build-an","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/717yuHvyPML._AC_UY327_FMwebp_QL65.webp?v=1792064217","url":"https:\/\/99bookstores.com\/products\/ego-and-brands-how-start-up-founders-shape-and-shatter-the-brands-they-build-and-what-you-can-learn-by-chandan-jha","provider":"99Bookstore","version":"1.0","type":"link"}