{"product_id":"how-innovation-works","title":"How Innovation Works","description":"\u003cp\u003e\u003cstrong\u003eHow Innovation Works\u003c\/strong\u003e by \u003cstrong\u003eMatt Ridley\u003c\/strong\u003e is an insightful exploration of the science behind progress, creativity, and change. Ridley examines how new ideas emerge, evolve, and spread, showing why innovation is rarely a single breakthrough and more often the result of collaboration, experimentation, and competition.\u003c\/p\u003e\u003cp\u003eWritten in an engaging, accessible style, this book is ideal for readers interested in \u003cem\u003escience, technology, economics, and big ideas\u003c\/em\u003e. It offers a fresh perspective on how human ingenuity shapes the world and why innovation thrives when people are free to test, adapt, and improve.\u003c\/p\u003e","brand":"Prakash Books","offers":[{"title":"Default Title","offer_id":51814394691901,"sku":"how-innovation-works","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/58511247.jpg?v=1781025774","url":"https:\/\/99bookstores.com\/products\/how-innovation-works","provider":"99Bookstore","version":"1.0","type":"link"}