{"product_id":"managing-brand-equity-by-david-a-aaker","title":"Managing Brand Equity by David A. Aaker","description":"\u003cdiv data-bv-specs=\"1\"\u003e\n\u003ch3\u003eBook Details\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;max-width:520px\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eISBN\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003e9.78003E+12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eAuthor\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003eDavid A. Aaker\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003ePublisher\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003eFree Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eLanguage\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003eEnglish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eBinding\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:6px 16px 6px 0;white-space:nowrap;vertical-align:top;font-weight:600\"\u003eRelease Date\u003c\/th\u003e\n\u003ctd style=\"padding:6px 0;vertical-align:top\"\u003e1 Apr 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eManaging Brand Equity\u003c\/strong\u003e by \u003cstrong\u003eDavid A. Aaker\u003c\/strong\u003e is a landmark guide to building, measuring, and sustaining strong brands in competitive markets. Written for marketers, business leaders, and students, this book explains how brand value is created and protected over time.\u003c\/p\u003e\u003cp\u003eWith clear insights into brand awareness, loyalty, perceived quality, and associations, Aaker shows how brands become powerful business assets. Ideal for readers who want a practical yet strategic understanding of branding, this classic title offers frameworks and ideas that remain highly relevant in modern marketing.\u003c\/p\u003e","brand":"P Books","offers":[{"title":"Default Title","offer_id":52844416762173,"sku":"managing-brand-equity-by-david-a.-aaker","price":1079.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/ChatGPT_Image_May_25_2026_03_28_31_PM_8005ec1b-4453-45df-9b5b-3fa6b7842787.png?v=1786822989","url":"https:\/\/99bookstores.com\/products\/managing-brand-equity-by-david-a-aaker","provider":"99Bookstore","version":"1.0","type":"link"}