{"product_id":"martketing-the-heart-and-brain-of-branding","title":"Martketing: The Heart and Brain of Branding","description":"\u003cp\u003e\u003cstrong\u003eMartketing: The Heart and Brain of Branding\u003c\/strong\u003e by \u003cstrong\u003eJavier Sanchez Lamelas\u003c\/strong\u003e is a sharp, practical guide to understanding how marketing shapes strong, memorable brands. Blending strategy with real-world insight, it explores the balance between emotional appeal and analytical thinking that drives effective branding.\u003c\/p\u003e\u003cp\u003eIdeal for entrepreneurs, marketers, business students, and brand builders, this book offers a clear framework for thinking about customers, positioning, and communication. If you want to better understand how brands connect with people and stand out in competitive markets, this title makes for a thoughtful and useful read.\u003c\/p\u003e","brand":"Prakash Books","offers":[{"title":"Default Title","offer_id":51836978364733,"sku":"martketing:-the-heart-and-brain-of-branding","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/ChatGPT_Image_May_25_2026_03_28_31_PM_4857563c-727e-4aa9-b528-76585bf2eac7.png?v=1781513859","url":"https:\/\/99bookstores.com\/products\/martketing-the-heart-and-brain-of-branding","provider":"99Bookstore","version":"1.0","type":"link"}