{"product_id":"the-birth-of-korean-cool","title":"The Birth of Korean Cool","description":"\u003cp\u003e\u003cstrong\u003eThe Birth of Korean Cool\u003c\/strong\u003e by \u003cstrong\u003eEuny Hong\u003c\/strong\u003e is a witty and sharply observed look at how South Korea became a global cultural powerhouse. Blending reporting, history, and personal insight, the book explores the rise of K-pop, Korean cinema, beauty trends, fashion, and the broader social forces behind the nation’s creative boom.\u003c\/p\u003e\u003cp\u003eEngaging and insightful, this book is ideal for readers interested in \u003cem\u003eculture, modern history, and global trends\u003c\/em\u003e. If you enjoy smart nonfiction with personality, \u003cstrong\u003eThe Birth of Korean Cool\u003c\/strong\u003e offers an entertaining and eye-opening perspective on one of the world’s most influential pop-culture stories.\u003c\/p\u003e","brand":"Prakash Books","offers":[{"title":"Default Title","offer_id":51836550447421,"sku":"the-birth-of-korean-cool","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/211365815.jpg?v=1781511105","url":"https:\/\/99bookstores.com\/products\/the-birth-of-korean-cool","provider":"99Bookstore","version":"1.0","type":"link"}