{"product_id":"the-business-of-platforms-strategy-in-the-age-of-digital-competition-innovation-and-power","title":"The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power","description":"\u003cp\u003e\u003cstrong\u003eThe Business of Platforms\u003c\/strong\u003e by \u003cstrong\u003eCusumano, Michael A.\u003c\/strong\u003e offers a sharp, practical look at how digital platforms shape competition, innovation, and market power. This book explores the strategies behind platform-driven businesses and explains why some companies grow into industry leaders while others struggle to keep up.\u003c\/p\u003e\u003cp\u003eIdeal for readers interested in modern business strategy, technology, and the digital economy, it breaks down the forces that define platform success. \u003cem\u003eThe Business of Platforms\u003c\/em\u003e is a valuable read for entrepreneurs, managers, and anyone who wants to understand how today’s most influential businesses are built and defended.\u003c\/p\u003e","brand":"PRAKASH BOOKS","offers":[{"title":"Default Title","offer_id":51807648448829,"sku":"the-business-of-platforms:-strategy-in-the-age-of-digital-competition,-innovatio","price":809.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/ChatGPT_Image_May_25_2026_03_28_31_PM_ee2ec2c0-63ab-46e7-9880-eea403aba3ac.png?v=1780856558","url":"https:\/\/99bookstores.com\/products\/the-business-of-platforms-strategy-in-the-age-of-digital-competition-innovation-and-power","provider":"99Bookstore","version":"1.0","type":"link"}