{"product_id":"the-choice-factory-25-behavioural-biases-that-influence-what-we-buy","title":"The Choice Factory: 25 behavioural biases that influence what we buy","description":"\u003cp\u003e\u003cstrong\u003eThe Choice Factory\u003c\/strong\u003e by \u003cstrong\u003eRichard Shotton\u003c\/strong\u003e explores the hidden behavioural biases that shape the way people think, decide, and spend. Drawing on practical examples from marketing and consumer behaviour, this book reveals why buyers often act irrationally — and how small shifts in framing, context, and messaging can influence outcomes.\u003c\/p\u003e\u003cp\u003eIdeal for marketers, entrepreneurs, brand managers, and curious readers, \u003cem\u003eThe Choice Factory\u003c\/em\u003e offers a sharp, accessible look at the psychology behind purchasing decisions. With 25 concise insights, it helps you understand what drives attention, preference, and action in the real world.\u003c\/p\u003e","brand":"P Books","offers":[{"title":"Default Title","offer_id":51829314158909,"sku":"the-choice-factory:-25-behavioural-biases-that-influence-what-we-buy","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/36796718.jpg?v=1781332810","url":"https:\/\/99bookstores.com\/products\/the-choice-factory-25-behavioural-biases-that-influence-what-we-buy","provider":"99Bookstore","version":"1.0","type":"link"}