{"product_id":"the-illusion-of-choice-16-psychological-biases-that-influence-what-we-buy","title":"The Illusion of Choice: 16 ½ psychological biases that influence what we buy","description":"\u003cp\u003e\u003cstrong\u003eThe Illusion of Choice\u003c\/strong\u003e by \u003cstrong\u003eRichard Shotton\u003c\/strong\u003e is a sharp, accessible look at the hidden forces that shape consumer behaviour. Drawing on 16 ½ psychological biases, the book explains why people often buy what they do—and why the choices that feel rational are frequently influenced by context, emotion, and subtle cues.\u003c\/p\u003e\u003cp\u003eIdeal for marketers, entrepreneurs, and curious readers, this book offers practical insights into decision-making, persuasion, and consumer psychology. If you want to understand what really drives purchases and how smart businesses can use that knowledge ethically, \u003cem\u003eThe Illusion of Choice\u003c\/em\u003e is an engaging and useful read.\u003c\/p\u003e","brand":"Prakash Books","offers":[{"title":"Default Title","offer_id":51817086124349,"sku":"the-illusion-of-choice:-16-½-psychological-biases-that-influence-what-we-buy","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/60784553.jpg?v=1781087931","url":"https:\/\/99bookstores.com\/products\/the-illusion-of-choice-16-psychological-biases-that-influence-what-we-buy","provider":"99Bookstore","version":"1.0","type":"link"}