{"product_id":"the-life-of-y-engaging-millennials-as-employees-and-consumers","title":"The Life of Y: Engaging Millennials as Employees and Consumers","description":"\u003cp\u003e\u003cstrong\u003eThe Life of Y: Engaging Millennials as Employees and Consumers\u003c\/strong\u003e by \u003cstrong\u003eDebashish Sengupta\u003c\/strong\u003e explores how businesses can better understand and connect with the millennial generation. Written for managers, entrepreneurs, and marketers, this book looks at the changing expectations, habits, and motivations of young professionals and customers in today’s workplace and marketplace.\u003c\/p\u003e\u003cp\u003eWith practical insights and a clear business focus, it offers readers a thoughtful guide to building stronger teams, shaping smarter strategies, and creating more relevant consumer experiences. If you want a useful perspective on modern talent and customer behavior, this book is a timely read.\u003c\/p\u003e","brand":"Prakash Books","offers":[{"title":"Default Title","offer_id":51817151398205,"sku":"the-life-of-y:-engaging-millennials-as-employees-and-consumers","price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/ChatGPT_Image_May_25_2026_03_28_31_PM_0c09060a-3fce-49b7-be0f-4f3d1a25f6e1.png?v=1781091504","url":"https:\/\/99bookstores.com\/products\/the-life-of-y-engaging-millennials-as-employees-and-consumers","provider":"99Bookstore","version":"1.0","type":"link"}