{"product_id":"the-one-and-the-ninety-nine","title":"The One and the Ninety-Nine","description":"\u003cp\u003e\u003cstrong\u003eThe One and the Ninety-Nine\u003c\/strong\u003e by \u003cstrong\u003eLuke Burgis\u003c\/strong\u003e explores the hidden forces that shape what people want, choose, and pursue. Drawing on big ideas about imitation, desire, and influence, this book offers a fresh lens on why trends spread and how ambition is often borrowed rather than entirely our own.\u003c\/p\u003e\u003cp\u003eThought-provoking and highly readable, it is ideal for readers interested in \u003cem\u003eself-understanding, decision-making, and human behavior\u003c\/em\u003e. Whether you are reflecting on your goals, relationships, or the culture around you, this book invites you to think more clearly about the desires that drive modern life.\u003c\/p\u003e","brand":"Prakash Books","offers":[{"title":"Default Title","offer_id":51855918104893,"sku":"the-one-and-the-ninety-nine","price":809.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/ChatGPT_Image_May_25_2026_03_28_31_PM_3c80c83f-b398-48c7-8edc-ee7984f9d82a.png?v=1781835562","url":"https:\/\/99bookstores.com\/products\/the-one-and-the-ninety-nine","provider":"99Bookstore","version":"1.0","type":"link"}