{"product_id":"the-other-side-of-innovation","title":"The Other Side Of Innovation","description":"\u003cp\u003e\u003cstrong\u003eThe Other Side of Innovation\u003c\/strong\u003e by \u003cstrong\u003eGovindarajan V\u003c\/strong\u003e and \u003cstrong\u003eTrimble C\u003c\/strong\u003e is a sharp, practical look at how companies can turn fresh ideas into real growth. Written for managers, entrepreneurs, and curious readers, it explores the often-overlooked discipline of managing innovation after the idea stage—when plans must become results.\u003c\/p\u003e\u003cp\u003eThis book blends strategy and execution, showing how to build systems that support experimentation, risk-taking, and scalable outcomes. If you want a thoughtful business read on innovation, leadership, and corporate transformation, \u003cem\u003eThe Other Side of Innovation\u003c\/em\u003e offers clear insights and actionable lessons.\u003c\/p\u003e","brand":"PRAKASH BOOKS","offers":[{"title":"Default Title","offer_id":51810308784445,"sku":"the-other-side-of-innovation","price":806.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/28180762.jpg?v=1780940285","url":"https:\/\/99bookstores.com\/products\/the-other-side-of-innovation","provider":"99Bookstore","version":"1.0","type":"link"}