{"product_id":"the-pocket-universal-principles-of-branding-100-key-concepts-for-defining-building-and-delivering-brands","title":"The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands","description":"\u003cp\u003e\u003cstrong\u003eThe Pocket Universal Principles of Branding\u003c\/strong\u003e by \u003cstrong\u003eMark Kingsley\u003c\/strong\u003e is a concise, practical guide to the ideas that shape strong, memorable brands. Covering 100 key concepts, this book helps readers understand how brands are defined, built, and delivered in the real world.\u003c\/p\u003e\u003cp\u003eIdeal for entrepreneurs, marketers, students, and business professionals, it offers clear insights into brand strategy, identity, positioning, and customer perception. \u003cem\u003eThe Pocket Universal Principles of Branding\u003c\/em\u003e is a useful reference for anyone looking to sharpen their understanding of what makes a brand stand out.\u003c\/p\u003e","brand":"Prakash Books","offers":[{"title":"Default Title","offer_id":51818235593021,"sku":"the-pocket-universal-principles-of-branding:-100-key-concepts-for-defining,-buil","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/ChatGPT_Image_May_25_2026_03_28_31_PM_be2fa1a8-ba25-46de-9a7a-bc9504620a77.png?v=1781124535","url":"https:\/\/99bookstores.com\/products\/the-pocket-universal-principles-of-branding-100-key-concepts-for-defining-building-and-delivering-brands","provider":"99Bookstore","version":"1.0","type":"link"}