{"product_id":"the-swachh-bharat-revolution-four-pillars-of-indias-behavioural-transformation-1","title":"The Swachh Bharat Revolution: Four Pillars of India's Behavioural Transformation","description":"\u003cp\u003e\u003cstrong\u003eThe Swachh Bharat Revolution: Four Pillars of India's Behavioural Transformation\u003c\/strong\u003e by \u003cstrong\u003eParameswaran Iyer\u003c\/strong\u003e offers a powerful look at one of India’s most ambitious public movements. Blending leadership insight with real-world policy action, this book explores how a nationwide mission was shaped through persistence, coordination, and behavioural change.\u003c\/p\u003e\u003cp\u003eReaders interested in governance, social change, and nation-building will find an engaging account of how large-scale transformation can happen on the ground. Thought-provoking and practical, it highlights the ideas and execution behind a historic public initiative and the lessons it holds for changemakers, professionals, and curious readers alike.\u003c\/p\u003e","brand":"PRAKASH BOOKS","offers":[{"title":"Default Title","offer_id":51810341159229,"sku":"the-swachh-bharat-revolution:-four-pillars-of-india's-behavioural-transformation","price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/54373353.jpg?v=1780941664","url":"https:\/\/99bookstores.com\/products\/the-swachh-bharat-revolution-four-pillars-of-indias-behavioural-transformation-1","provider":"99Bookstore","version":"1.0","type":"link"}