{"product_id":"the-swachh-bharat-revolution-four-pillars-of-indias-behavioural-transformation","title":"The Swachh Bharat Revolution: Four Pillars of India's Behavioural Transformation","description":"\u003cp\u003e\u003cstrong\u003eThe Swachh Bharat Revolution: Four Pillars of India's Behavioural Transformation\u003c\/strong\u003e, edited by \u003cstrong\u003eParameswaran Iyer\u003c\/strong\u003e, examines one of India’s most important public transformation efforts through the lens of behaviour, leadership, and large-scale change. This engaging volume looks at how a nationwide movement was built and sustained, offering readers insight into the ideas, execution, and citizen participation behind the initiative.\u003c\/p\u003e\u003cp\u003eIdeal for readers interested in \u003cem\u003epublic policy, governance, and social change\u003c\/em\u003e, this book explores the practical side of turning vision into action. It highlights lessons on behavioural transformation, institutional coordination, and impact at scale, making it a thoughtful read for anyone curious about how meaningful change happens in real life.\u003c\/p\u003e","brand":"PRAKASH BOOKS","offers":[{"title":"Default Title","offer_id":51807484215613,"sku":"the-swachh-bharat-revolution:-four-pillars-of-india's-behavioural-transformation","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/8100\/8701\/files\/48710043.jpg?v=1780848978","url":"https:\/\/99bookstores.com\/products\/the-swachh-bharat-revolution-four-pillars-of-indias-behavioural-transformation","provider":"99Bookstore","version":"1.0","type":"link"}