48-Hour Start-up: From idea to launch in 1 weekend by Fraser Doherty MBE is an energising guide for aspiring founders who want to turn an idea into a real business without waiting months to begin. Practical, fast-paced, and encouraging, it focuses on how to move from concept to action with clarity and confidence.
Ideal for first-time entrepreneurs and side-hustlers, this book covers the essentials of validating ideas, planning quickly, and taking the first steps toward launch. If you are looking for a motivating business read that helps you start small, think smart, and get moving, this title offers a clear and actionable approach.
