A Story is a Deal by Will Storr explores the powerful science behind storytelling and shows how stories can shape attention, emotion, and action. Drawing on psychology and human behaviour, the book explains why stories persuade us and how you can use that knowledge more effectively in communication, leadership, marketing, and everyday life.
Engaging and practical, this title is ideal for readers who want to understand what makes messages stick and how to motivate others with clarity and impact. A Story is a Deal is a smart, accessible guide for anyone interested in influence, narrative, and the hidden mechanics of why people listen.
