A Story is a Deal by Will Storr explores how storytelling shapes the way we lead, motivate, and persuade. Drawing on the science of narrative, this engaging guide shows why stories are so powerful in business, communication, and everyday decision-making.
With practical insights and a fresh perspective, this book is ideal for managers, entrepreneurs, marketers, and anyone who wants to influence others more effectively. A Story is a Deal helps you understand the hidden mechanics of persuasion and use them to connect with people in a more meaningful way.
