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Prakash Books

After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

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After Steve by Tripp Mickle is a sharp business narrative about Apple’s rise in the years after Steve Jobs. It explores how one of the world’s most valuable companies expanded into a trillion-dollar giant while grappling with questions of identity, culture, and leadership.

Written with insider reporting and a compelling pace, this book offers readers a closer look at the decisions, tensions, and ambitions that shaped Apple’s modern era. A great read for anyone interested in technology, corporate strategy, and the human cost of success.

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