Design: A Business Case - Thinking, Leading and Managing by Design by Brigitte Borja de Mozota explores how design can become a powerful driver of business value. Blending strategy, management, and creative thinking, this book shows why design is not just about aesthetics, but about solving problems, shaping brands, and improving decision-making.
Ideal for business readers, managers, designers, and students, it offers a clear view of how design-led thinking supports innovation and leadership. If you want to understand the business impact of design and how it can be used to create stronger organisations, this title is an insightful and practical read.
