Driving Digital Strategy by Sunil Gupta is a practical guide to thinking clearly about digital transformation and building a strategy that can work in a fast-changing marketplace. It explores how businesses can use digital tools, data, and customer insights to create growth, improve decision-making, and stay competitive.
Written for readers who want more than buzzwords, this book offers a smart, accessible look at what digital strategy really means. Driving Digital Strategy helps professionals, managers, and entrepreneurs understand the key choices behind successful digital initiatives and how to turn technology into measurable business value.
