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Ego and Brands: How start-up founders shape and shatter the brands they build and what you can learn by Chandan Jha
Ego and Brands: How start-up founders shape and shatter the brands they build and what you can learn by Chandan Jha
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Book Details
| ISBN | 9788169464673 |
|---|---|
| Author | Chandan Jha |
| Publisher | jaico publishing house |
| Language | English |
| Binding | Soft cover |
| Release Date | 10 Oct 2026 |
Ego and Brands by Chandan Jha explores the powerful role founders play in shaping, scaling, and sometimes damaging the brands they build. Drawing from the world of start-ups and entrepreneurship, this book looks at how ambition, identity, and decision-making influence brand success.
Readers interested in business strategy, founder mindset, and brand building will find practical insights and thoughtful takeaways. It offers lessons on leadership, ego management, and the human side of creating a company that lasts.
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