Emotional Design: Why We Love (or Hate) Everyday Things by Norman, Don explores the powerful connection between human emotion and the objects we use every day. In this thoughtful and accessible book, readers discover why some products feel intuitive, beautiful, and satisfying, while others frustrate or repel us.
Blending psychology, design thinking, and real-world insight, this title is ideal for anyone interested in how design shapes experience. Emotional Design offers valuable ideas for designers, students, and curious readers who want to understand what makes everyday things truly memorable.
