Every Screen on the Planet: The Secret Story of TikTok by Emily Baker-White is a sharp, revealing look at one of the world’s most influential social platforms. Blending reporting, analysis, and real-world stakes, the book explores how TikTok grew into a global force and what that rise means for users, creators, regulators, and the tech industry.
Ideal for readers interested in business, technology, and digital media, this book offers a compelling behind-the-scenes perspective on power, data, and influence in the modern attention economy. It’s a timely read for anyone who wants to understand the company shaping what millions see on their screens every day.
