Hooked: How to Build Habit-Forming Products by Nir Eyal is an engaging guide to understanding why some products become part of people’s daily routines while others fade away. Drawing on psychology and product design, the book explores the mechanics behind user habits, engagement, and retention in a clear, practical way.
Ideal for entrepreneurs, product managers, marketers, and curious readers, this book offers a framework for creating experiences that keep users coming back. If you want to learn how habits are formed and how thoughtful design shapes behavior, Hooked delivers insights that are both actionable and easy to apply.
