How We Eat: The Brave New World of Food and Drink by Paco Underhill explores the changing habits, choices, and expectations that shape the modern food and beverage experience. Blending consumer insight with sharp observation, the book looks at how people buy, consume, and think about food in an evolving marketplace.
Ideal for readers interested in retail, consumer behavior, and the business behind everyday eating, this book offers a thoughtful look at the forces influencing what ends up on our tables. Engaging and accessible, it reveals how taste, convenience, and lifestyle are reshaping the way we eat and drink.
