If Then: How One Data Company Invented the Future by Jill Lepore is a sharp, compelling look at the rise of data-driven power in modern life. Blending business history, technology, and investigative storytelling, the book traces how one company’s ambitions helped shape the digital world we know today.
Readers interested in innovation, corporate influence, and the hidden history behind the tech economy will find plenty to ponder here. If Then explores big ideas about data, prediction, and the future of business, making it an engaging read for anyone curious about how technology changes society.
