IIMA Strategies for the Future: Understanding International Business by Ajeet N. Mathur offers a thoughtful exploration of how global business works and where it is headed. Drawing on strategic thinking and international business concepts, this book is well suited for readers who want to understand markets, competition, cross-border growth, and the forces shaping modern organizations.
Clear and practical in tone, it is a useful read for students, professionals, and business-minded readers looking to deepen their understanding of strategy in a global context. Expect insights into business decision-making, international competition, and the challenges and opportunities of operating across borders.
