Loonshots by Safi Bahcall is a bold and insightful look at how great ideas take shape inside organisations. Blending science, history, and management thinking, the book explores why some teams protect breakthrough innovation while others let it fade. It is ideal for readers interested in leadership, strategy, and the hidden forces that drive success in business, technology, and public life.
With clear examples and a fresh perspective, Loonshots shows how to nurture unconventional ideas without losing focus on execution. Readers will find practical lessons on culture, incentives, and creativity, along with a compelling argument for why tomorrow’s biggest wins often begin as today’s “crazy” ideas.
