Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by HEATH is a sharp, practical guide to understanding why some ideas spread while others are quickly forgotten. Drawing on memorable examples and clear principles, this book explores how to make messages more simple, surprising, concrete, and persuasive.
Ideal for leaders, marketers, educators, and anyone who wants to communicate better, Made to Stick shows how to craft ideas that people remember and act on. If you enjoy insightful, real-world thinking about influence and communication, this book offers useful lessons you can apply right away.
