Managing Brand Equity by David A. Aaker is a classic guide for anyone interested in building stronger, more valuable brands. Clear and practical, it explores how brand equity creates long-term business advantage and why some brands earn lasting loyalty while others fade away.
Ideal for marketers, business students, entrepreneurs, and brand managers, this book explains the key ideas behind brand awareness, brand associations, and customer perception. If you want to understand how great brands are built and sustained, this title offers a thoughtful and influential perspective.
