Managing Brand Equity by David A. Aaker is a landmark guide to building, measuring, and sustaining strong brands in competitive markets. Written for marketers, business leaders, and students, this book explains how brand value is created and protected over time.
With clear insights into brand awareness, loyalty, perceived quality, and associations, Aaker shows how brands become powerful business assets. Ideal for readers who want a practical yet strategic understanding of branding, this classic title offers frameworks and ideas that remain highly relevant in modern marketing.
