Marketing that Works: Building Breakthrough Brands in India by Shivaji Das Gupta is a practical guide to modern marketing and brand-building in the Indian market. Written for leaders, founders, and aspiring marketers, it explores how customer-centric thinking can shape stronger brands, sharper positioning, and more effective growth strategies.
With a clear focus on real-world application, this book helps readers understand what makes brands connect, stand out, and stay relevant. If you are looking for insights into branding, consumer behavior, and strategic marketing in India, this title offers a useful, business-focused perspective.
