One Insane Idea by Apoorv Singhal is a practical guide for anyone looking to generate stronger, sharper business ideas. Built around fifteen ideation techniques, the book focuses on how to move beyond routine thinking and unlock breakthrough possibilities for products, services, and ventures.
Whether you are an entrepreneur, manager, student, or creative thinker, this title offers a hands-on approach to problem-solving and innovation. One Insane Idea is designed to help readers challenge assumptions, explore new angles, and build the mindset needed to spot valuable opportunities in a competitive world.
