That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea by Marc Randolph is a sharp, entertaining account of how a bold startup idea became one of the world’s most influential companies. Part memoir, part business story, it captures the uncertainty, creativity, and persistence behind building Netflix from the ground up.
Readers who enjoy entrepreneurship and real-world innovation will find an inspiring, candid narrative about risk-taking, problem-solving, and leadership. That Will Never Work shows what it takes to turn a rough concept into a lasting business, making it a strong pick for founders, professionals, and anyone curious about the early days of a transformative idea.
