The Art of Starting by Iona Mathieson & Romy St Clair is an inspiring guide for creatives who want to turn ideas into a real business. Practical, encouraging, and easy to relate to, it explores the early steps of building something from the ground up, from shaping your vision to finding your voice and making confident decisions along the way.
Ideal for artists, makers, freelancers, and founders, this book blends creative motivation with entrepreneurial insight. Readers will find thoughtful advice on starting small, staying focused, and growing sustainably while protecting the creative spark that began it all. A useful read for anyone ready to bring their creative work into the world.
