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Prakash Books

The Behavioral Investor

The Behavioral Investor

Regular price Rs. 405.00
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The Behavioral Investor by Daniel Crosby explores the psychology behind investing and the hidden habits that shape financial decisions. Blending behavioral science with practical market insight, it shows how emotions, biases, and mental shortcuts can influence even experienced investors.

This book is ideal for readers who want to improve their decision-making and build a more disciplined approach to money. With clear, engaging guidance, The Behavioral Investor helps you understand not just how markets move, but how people think when they invest.

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