The Cold Start Problem by Andrew Chen is a practical guide to building products that people actually return to, recommend, and help grow. With a sharp focus on network effects, it explains why some startups take off while others struggle to gain traction.
Ideal for founders, product managers, and curious readers of modern business strategy, this book explores how communities, marketplaces, and platforms can move from a cold start to real momentum. Clear, insightful, and highly relevant, it offers a framework for understanding growth in the digital age.
