The Modi Effect: Narendra Modi’s Campaign to Transform India by Price Lance examines one of the most closely watched political movements in modern India. Drawing on the energy, strategy, and public messaging behind Narendra Modi’s rise, this book offers readers a clear look at how leadership, branding, and campaign tactics can shape national politics.
Part political analysis and part contemporary portrait, this title will appeal to readers interested in governance, elections, and the forces that drive change in a democracy. The Modi Effect provides a thoughtful perspective on a major transformation in India’s public life and the ideas that helped power it.
