The Rules That Make Us by Oliver Sweet is a sharp, accessible look at how culture quietly shapes the way we act, think, believe, and buy. Drawing on ideas from social science and consumer behavior, the book explores the hidden rules and shared habits that influence everyday decisions.
Ideal for readers interested in people, markets, and modern life, this book offers a thoughtful perspective on why we make the choices we do. It’s a compelling read for anyone curious about culture’s role in shaping identity, behaviour, and the world of business.
