The Swachh Bharat Revolution: Four Pillars of India's Behavioural Transformation by Parameswaran Iyer offers a powerful look at one of India’s most ambitious public movements. Blending leadership insight with real-world policy action, this book explores how a nationwide mission was shaped through persistence, coordination, and behavioural change.
Readers interested in governance, social change, and nation-building will find an engaging account of how large-scale transformation can happen on the ground. Thought-provoking and practical, it highlights the ideas and execution behind a historic public initiative and the lessons it holds for changemakers, professionals, and curious readers alike.
