We are like that only: Understanding the Logic of Consumer India by Rama Bijapurkar is a sharp, insightful look at the people, habits, and choices shaping modern Indian consumption. Blending business analysis with everyday observation, it explores how Indian consumers think, spend, aspire, and respond to brands in a fast-changing market.
Ideal for readers interested in business, marketing, and Indian market behaviour, this book offers a thoughtful lens on the forces behind consumer demand. It is an engaging read for professionals, students, and anyone curious about the logic of Consumer India.
